eBid. September 09, 2022 When it comes to SEO, the title of your eBay listing is now more important than ever. A defect rate less than or equal to 0. 2. The easiest ways to improve this is by creating relevant listings and descriptions, and including high-volume keywords and high-quality images. Drawing on years of experience, our team can help you design optimized store for success. Although the right keywords are beneficial to your search engine optimization, stuffing too many keywords into any element of your listing can hurt your visibility. If you’re racking your brain on how to optimize eBay listings, kickstart your keyword research by entering your product name into eBay’s search bar to see what comes up. There are several ways you can do this but one of the most cost-effective is organic traffic driven by smart SEO and clever tactics. 1. As a start, you can ask ChatGPT to give you a list of similar keywords to the ones that you’re targeting for your own business or client. Overview of the Guide's Content. 5 times more likely to sell. Article Overview. eBay is a search engine-based website, you go in, you search for something and you get results sorted by pages. As you will see, eBay SEO (search engine optimization) shares many common traits of SEO on other platforms. One of the most important things when it comes to eBay dropshipping is finding which keywords we should use to optimize eBay listings titles. 3 (745) Average rating 4. The first step in eBay SEO is keyword research. Your eBay listings can be optimized for SEO by paying attention to two major dimensions: keywords and conversions. 22 min read. Incorporate Clear and Effective Product Images. Frooition’s eBay Listing Software offers the ability to list your products quickly and easily on eBay. eBay SEO & Listing Titles. A majority of sellers (48%) said they sold primarily “antiques / collectibles / memorabilia” on eBay. On eBay, it’s at #70. We would like to show you a description here but the site won’t allow us. Then, to make a $100 profit you need to pay your dropshipping suppliers 10 times these $10 which is a $100 total cost. With over 1. This is the way that you create your product listing that will ensure that eBay’s search engine, Cassini, reads and ranks it as relevant. CREATE A BETTER EBAY ITEM TITLE! Get started with 2-4 keywords about your item - and let the Title-Builder magic happen! Title Builder eBay keywords generator algorithm will suggest you with the best eBay keywords to use for your item title, so you can pick them from the list of most popular keywords, which are being used by eBay users. Based on your business type, scale, and location, choose a suitable shipping method with optimized eBay shipping fees , and make sure to always hand in your packages on time. To edit these category SEO fields, and increase relevant traffic to your store, do the following: 1 Open your Ebay store using the door icon next to your reviews. He began his intensive testing and study of eBay SEO in 2010, which eventually grew into a full-service agency dedicated to the practice. In the case of online selling on platforms like Etsy and eBay, SEO helps ensure that your merchandise is shown to as many potential buyers as possible. The main goal of eBay SEO is to properly index your store’s products in the search engine of eBay so they will get ranked on the first page of the search results. Enhance Your Brand Awareness. Search Engine Optimization or SEO simply refers to the process of making your online “stuff” more available to the correct audience. Think about how you would use Google. 2 Click "Manage My Shop. More than 200 parameters in the categories of meta-information, page quality, page structure, link structure, server configuration, and external factors are examined in order to achieve this, and the results are taken into account. For example, an eBay user looking for a particular product will be matched to relevant products from an eBay seller. There’s a lot to cover when optimizing your eBay store for SEO, but at the minimum, ensure that your seller bio and store intro are up to standard before worrying about listings. Optimizing Your Listings for Cassini's Algorithms. In conclusion, mastering eBay SEO is a multi-step process that involves keyword research, title optimization, detailed descriptions, strategic pricing, and more. 1. Optimize elements of your listings. 1. To find out more about the eBay store SEO services we offer, contact us for a quote today. Understanding search engine optimization (SEO) isn’t simply Google’s domain in the vast digital marketplace, where millions of goods compete for attention. Use tools like Google Keyword Planner or SEMrush to find popular and low-competition keywords. 8. You receive 250 free zero-insertion listings each month. Schedule a call. Optimize Your Listing Title. How SEO Works on eBay? On eBay, there are multiple ways to improve your store’s standing in the sea of other similar stores. 7 Add Unique Identifiers. Use your main & important Etsy keywords. eBay is also doing work in AI to tailor what the buyer sees based on their preferences and what they care about. The next step is to set up your buyers account from any of the following websites: Amazon, Walmart, and Aliexpress. 2. With nearly one million Stores on eBay, you're sure to find your version of perfect. Ebay SEO is a marketing technique used to enhance the visibility of products on the popular online marketplace, Ebay. Start by identifying relevant keywords that potential buyers might use to search for products similar to yours. Quickbooks is another popular product that you can sync with your eBay account and other eCommerce apps and automate the transfer of data, saving you a lot of time. Dynamic ad rates helps sellers stay competitive by automatically adjusting ad rates to match eBay’s daily suggestions. Listings for supposed ChatGPT Plus accounts have appeared on auction sites like eBay. Create a custom listing with software. The greener you get the circle – the better your eBay SEO. Get to know Cassini. Everything you need is here in the eBay Seller Center. Posted on November 24, 2022 by John Hayes - eBay. Fighting the price battle all the time is not necessary, and understanding where you are in the message will give you an indication of what role you. With that in mind, here is how to rank higher on eBay, no matter what niche you specialize in, with some practical eBay search engine optimization (SEO) tips to. Best #1 (FREE) eBay Keyword Tool for eBay listings SEO & keyword research -> Generate 1,000s of keywords for eBay product listings in REAL-TIME! How to game the Cassini Algorithm. eBay outages reported in the last 24 hours. In short, eBay expects to earn $200 million less than it initially forecast. Now let’s take a look at what we did above. eBay’s 2018 Spring, Summer and Fall Seller Updates have set the marketplace for fiercer competition than ever before. Avoid keyword stuffing. List Rank Sell was a pleasure to work with. The answer to how eBay’s Promoted Listings work is that while Advanced (pay-per-click) ads are dependent on the quality of the campaign’s own keywords, Standard (pay-per-sale) ads are directly dependent on the. 2023 Winter Seller Update. 5 Select Effective Product Images. Regularly update your listings. First and foremost, eBay is a search engine. Not only listings – your eBay shop and even custom pages can also rank well on Google. eBay has rightfully cemented its place in the eCommerce world as one of the most prominent marketplaces online, and a place where sellers can certainly make a profit. The eBay SEO comes in two forms: Seller-specific; Product-specific; Seller-specific SEO enhances rankings for all of your listings and will still matter. 2. Sep 19, 2023. " Use Image Alt Tags: These are keywords associated with the images you use in your listing. eBay SEO Guide: Tips, Tools & Strategies for Success. To make sure that your product has the best chance of popping up in the search results, optimizing the listing is essential now. Build your eBay SEO strategy with Frooition. 2023. We will cover topics such as keyword research,. 1 ebayの自分のストア内の商品が売れたとき、SEOが上がる。 3. A must have tool for eBay buyers and sellers - 14. Learn eBay SEO (search engine optimization). Unique SEO title. 5. Automatic currency conversion on product price, shipping and total. CrazyLister analyzed one million eBay titles to see how certain elements affected the number of sales. You don’t even need to sign up for anything. 9. Start with eBay’s search bar. 2. Top 5 promotion strategies. Plus, get insights into your revenue, expenses, and profitability. Other than the addition of “winter” to eBay’s 2022 Winter Seller Update, it comes as no. Google SEO, we will take an opportunity to analyze several key features of classic search engine optimization and contrast them to the practice of SEO on eBay. eBayGPT is a free AI-powered listing optimizer that helps eBay sellers optimize listing to improve eBay search ranking. Apply SEO to your listings. And “star wars” ranks #225 on Etsy’s Top 1000, the only entry. 35 per product listing. Our A. The greener you get the circle – the better your eBay SEO. When a customer searches for a product to buy on eBay, they see results based on the words that are found in the listings. In conclusion, eBay SEO and ranking are important factors to consider when dropshipping. There are two ways to get traffic on eBay – Organically and using paid advertising. The decision. The last resolution for how to. By Simon Slade. Find out more about each tool, the price and where to go to sign up below. Expansion of per-order fee credit to seller’s who provide full. Our eBay SEO Review service, a private video provided via YouTube, is our most popular analysis product. Nearly everything we’ll be discussing specific to the update will come from the. 2023 Winter Seller Update. I can unequivocally support my description of those views as being the summary of previews while listing, eBay filters before the listing goes live, social "shares" when the listing is launched, real visitor views, and. Write Detailed but Concise eBay Listing Descriptions. eBay stresses on SEO on your eBay store and that’s the best marketing technique any store should be starting with. eBay is the largest, most popular site for inter-personal, auctions and sales. Dave’s goal is to establish SEO on eBay as a legitimate measurement driven practice within the minds of both sellers and the SEO community at. eBay SEO Updates The State of eBay SEO in 2023 (and a Winter Seller Update) February 10,. Seo marketing. Following my eBay SEO tips can significantly improve your chances of having your listings appear in eBay’s search engine results. Firstly, set aside an hour for research. This piece of write-up is all about making you aware of. Then, click the “Generate keyword suggestions” button. Learn how to use keywords, images, accessibility, item category and unique identifiers correctly to optimize your listings for eBay and external search engines. How to Sell Jewelry on eBay in 7 simple steps. FAQs for eBay SEO; SEO Conclusions for eBay; Why SEO for eBay Is Better . The title of your eBay listing is the first thing prospective customers see. Many sellers on eBay do not take care of the SEO optimization of the advertisements. Poor eBay – they’re having a pretty bad day. All of the items are sold to the same 2 users, at 99 cents per item (about 100 or so sales total, pretty consistently day after day). Viewed in a private browser page (to significantly reduce the influence of machine learning), the SERP for “darth vader figure” can be viewed below. If you sell a product for $20 and then purchase it for $10 you get a 50% profit margin. eBay optimisation never stops. Once again, we get together to discuss the latest eBay seller update and how it influences SEO. As an e-commerce seller, you might be familiar with Search Engine Optimization (SEO). Enterprise Suite has you covered for hiring, managing, and scaling talent more strategically. One suggestion would be to use the search data from Google keyword tool to see what people are searching on Google, particularly the long-tail keywords, then check the competitiveness of the keyword / search query by searching eBay for listings that have the keyword within the product title and description. March 12, 2021 Dave Snyder eBay SEO Updates. Google wants you to provide the info or entertainment their users seek; a good Amazon SEO strategy is about selling to everyone who clicks through; Cassini focuses on. Recognizing search trends and forecasting user behavior. It does help to have a balance of store / auction items and use cross promotions. Choose an appropriate category #4. International Shipping. Take a sample of at least 10 listings that have had steady sales for the past 2-4 weeks. What is eBay SEO? SEO, or search engine optimization, is when a seller writes a product description or other content to be optimized by a search engine. Dave is the founder and chief analyst at List Rank Sell an SEO agency dedicated solely to the eBay marketplace. So that your products appear in customer search results. 3 out of 5. Promotion N/A. Focus on your customer service Provide excellent customer service. Step 1: Identify your sub-niche. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to increase their chance of completing a transaction. 15 minutes. In the eBay world, a major factor in attracting traffic will be how effective your eBay SEO is… SEO is Search Engine Optimisation by the way; if you didn’t know that then you definitely need to keep reading these top tips to boost your eBay sales! Tip 1: Include your keywords in your store name. By Denym Bird 16 minutes read. Step 1: Open the product research tool. As some may remember, 2020’s. Simple and effective tips to help you get to the top of eBay best match. Terapeak results differ from eBay completed listings search results in several important ways. Tip 1: Understand why eBay SEO relies on ranking in searches. A good title format would be written out like. eBay believes in Customer-Centered-Commerce, meaning that the more that customers believe in your store, the more Cassini will as well. This gives a chance to find both "long-tailed keywords" for your ad (a term for keywords that have low volume but a higher chance to rank) and have a complete picture of keywords that is outside the eBay search competition. Focus on eBay image search #6. Many sellers on eBay do not take care of the SEO optimization of the advertisements. If you do your own HTML, be sure to include alt tags. Tips for Making Cassini Your Best. Building on the success of eBay's Seller School, eBay Academy is designed to help you improve every area of your eBay business, grow your brand, and scale your operations. Ahrefs’ Meta Description Generator can be a valuable tool for website owners, digital marketers, and SEO professionals who want to optimize their website's meta descriptions for search engine visibility. CrazyLister analyzed one million eBay titles to see how certain elements affected the number of sales. ; ASO: App. Title building training Title building webinar is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Focus areas. This involves identifying the keywords and phrases that potential buyers are searching for on eBay. Learn best practices and tips to optimize your listings and increase your sales. It would be best if you targeted the right keywords to get on more search results. . Poshmark does not offer auctions, unlike eBay. As you now know, eBay allows 80 characters in the product. When you create customer-friendly listings, you will increase your chances of ranking higher. eBay has announced the launch of dynamic ad rates for its eBay Promoted Listings Standard (PLS) advertising platform. What is an eBay SEO tool. Here are the factors that matter in eBay SEO. 3. We continue to discuss eBay’s recent seller updates from a search and SEO perspective, including new Promoted Listings features and keyword targeting options. Characters count: According to eBay, products whose titles have more than 60 characters have a 1. Enter your product name or seed keyword, and the tool will generate a list of relevant eBay keywords. ; Email Marketing More click and sales with engaging emails. Feedback. Etsy Search Engine Optimization (SEO) is the process of improving your listings and your store in ways that should, in time, boost your visibility in Etsy search results pages. In this discussion of eBay SEO vs. Explore a variety of topics. These will also serve as trust signals, so are worth putting time into. What Is eBay SEO? eBay SEO is a process of optimizing your eBay listing for the search engine algorithm. Keep reading for tips on making your listings relevant and attractive to Cassini broken into three important. 1. Step 2 (Find the listing you want to promote): Locate the listing you want to promote within your Seller Hub. 10 Proven Tips: How to SEO Your eBay Listing in 2024. Risks of Blackhat eBay SEO. Review Top Results from Search. Learn more about SEO What Is eBay SEO? For starters, you need to understand what eBay SEO is. 30 plus 12. See details at Profile section . Ranking high on eBay searches is just. Keyword research is the foundation of any successful SEO strategy. eBay SEO – eBay Competition Analysis Made Easy. Line chart comparing 15 months of search volume on Etsy and eBay for “star wars. SEO or search engine optimization is the practice in which you increase your website or in this case listing visibility and traffic. From $15. The maximum number of images allowed per listing is 12 and the minimum is one. Why is eBay SEO important. The service I will give you – Professional & Attractive eBay listing. Step 5: Optimize your title to sell. Boost your eBay listing ranking now!eBay requires a minimum of 500 pixels for an image’s longest side. Since 2010, I have been testing and studying eBay's search engine, Cassini (and previously, Voyager), and default algorithm, Best Match. It involves proven white-hat tactics to make the product listings search engine-friendly to improve their rankings and visibility when someone searches for relevant products. List Rank Sell as a business has changed and grown at a rapid pace over the last 12 months, and your. Additionally, there is another powerful element called metadata that will boost your listings' search rank even more. Try an eBay promoted listings campaign. With the help of eBayGPT, you will never need to search for eBay tips or templates for your listings. 10. After a ton of 99 cent sales, the user is now s. It is an invaluable tool for sellers looking to increase sales and reach new customers. 7-9. 6 billion listings on eBay, there’s no denying that sellers have a lot of competition to capture the attention of eBay’s 182 million active buyers. eBay is a selling platform that’s seen slow but steady progress over the last decade. EBay SEO listing & eBay Product listing is the most important part of your ecommerce Business So that you can attract more customers and buyers with a perfect and attractive eBay listing with a better eBay product Listing Presentation Page. Each has its own way of ranking in order to show the most relevant eBay search results to the searchers. Keyword stuffing your listings shouldn’t be your go-to strategy here. Best ebay listing freelance services online. 10 Tips for Mastering eBay SEO. This affected search in a number of ways but one of the biggest is that as of January 2016, HTags and Image Alt Tags are not showing up in the. . Something like: camera case, or toddler toys, or king size bedding, etc. Increasing the number and quality of images on your eBay listings is just the first step of the eBay optimisation process. eBay is one of the world’s biggest online marketplaces, with millions of sellers and consumers. A good listing title and great photos might get your listing views, but they can’t always make the sale alone. 2. My. Product SEO involves the products you are trying to sell. Step 2: Reverse engineering successful eBay sellers. To optimize for a search engine, you have to know what it looks for. Keyword research is the foundation of any successful SEO strategy. That said, all of the SEO tips you’ll discover in this tutorial are applicable to your website/blog as well. Step 1 (Access your Seller Hub): Log in to your eBay account and navigate to your Seller Hub. Learn at your own pace with course. With this option, all you need to do is offer international postage on your eBay. I was told that it's best to learn a little SEO to find the best keywords and get traffic to each of the listings that I'll create on Ebay. Try entering a keyword that you are interested in. eBay launched Cassini in 2013 as a better way of connecting sellers with shoppers. Make Your eBay Listings Accessible. Adopt eBay's item specifics and ensure your products are seen on eBay. Join us as we give you a rundown on eBay SEO and some helpful tips. By inputting relevant keywords and a brief description of the webpage's content, the tool can generate. The key lies in understanding how eBay's search engine works and applying proven optimization techniques to outperform your competitors. Include your goal keywords in a clear and detailed manner to optimize your title. 9. 29. Matt Cutts kicked off the SEO hysteria yesterday as he. A no-holds-barred guide on the BEST SEO strategies for eBay in 2022. " Use Image Alt Tags: These are keywords associated with the images you use in your listing. Keywords are how search engines match users to relevant pages, and are what users enter when making an internet search. 4. 2023. Step 1: Use an eBay Title Builder Tool. It’s surprising just how important the title of your listing is. It's a balance, Garcia told Weissman. 3 Conclusion. Try entering a keyword that you are interested in. . The listing tool, which is under constant development, is one of the fastest ways to list to the online marketplace. Figured I'd share a bit of information with anyone interested in making their listings a bit more visible. 50 * $2 = $100. Keyword Tool Dominator will start typing search terms into eBay using the search term you provided. eBay SEO & Listing Titles. Like so many other eBay SEO myths, this approach requires huge amounts. There are still a few other factors to achieving sales on eBay, such as price, shipping, and seller reputation. 18. As you might expect, they found that more popular keywords in titles equals more sales (up to a certain point):For example, "Visit my Store" or "See other items" are more effective than "Click here. February 18, 2022 Dave Snyder eBay SEO Updates. Related Articles. 09. 1. Use descriptive titles and keywords: This helps shoppers easily find what they’re looking for. Improve eBay SEO by adding 500+ watchers or feedback and visitors to your listing (s). A good description closes the deal by answering questions and building excitement. Incorporate Clear and Effective Product Images. It’s simple to post your job and get personalized bids, or browse Upwork for amazing talent ready to work on your ebay-marketing project. Keywords. Some SEO factors include keyword use, reviews, quality of images and a few other factors as well. The main difference between eBay and, say, Google is that eBay’s search engine, Cassini, returns eBay product listing pages. Capture more interested shoppers to your site through search engines like Google, Yahoo—and even eBay search. eBay SEO: The Ultimate Guide for SEO Tools, Tips, & Best Practices. eBay’s Cassini Search Engine #1: An Introduction. As mentioned earlier, SEO (search engine optimization) is the art and science of driving higher volumes of targeted traffic to your website, eBay store, and product/item listings. More complete data: Terapeak search results include listings with sales, listings without sales, and active listings. Above: An artist’s rendering of the Cassini–Huygens probe, the namesake of eBay’s Cassini search engine. Keyword Research. SEO on eBay means that your products are optimized in a way that shoppers can find your products based on what they search in the eBay search bar. We offer a proprietary, five-phase, hands-on optimization and marketing service. After purchase, you should contact the Freelancer and let them know about your requirements. eBay SEO stands for Search Engine Optimization, it includes the process of optimizing listings before publishing them to eBay and the ongoing day-to-day store optimization. Write a good title and description. 5 minutes and 1 Hour intervals for saved searches notifications. Additionally, you can use third-party tools such as Google. The entire goal of eBay’s search engine is to match a customer’s inquiry with relevant results. 9 Avoid irrelevant links. Plus, recently, statistics on Etsy show that it pulls in an average traffic of 377. Quickbooks. Unlock a domain's top-performing keywords with precision. It was launched only recently, in 2013 to be exact, and it works similarly to other search engines you’ve used before like Google, Bing, and Yahoo. Start by identifying relevant. Plus, as a brand manager,. eBay Keyword Tool - Enter 2-4 main keywords and generate a list of today's top related eBay keywords, each with a. Seller SEO revolves around the quality of a seller. 1. Cassini Search Engine. . OpenAI has paused new ChatGPT Plus subscriptions in the wake of a significant increase in usage. 95 for sales under $15 and a 20% commission for sales above $15. Welcome back for another episode of, “How has eBay search been impacted by the most recent seller update?”. When a potential buyer searches for a product on eBay for example men’s shoes, Cassini tracks which items were: When you are selling a product, say watches for example. It is what determines your ranking in search results — not. Browse with an edge – get passive SEO insights as you surf. So take the time to research and include relevant keywords in your eBay titles. From$15. Use the Correct eBay Item Category. 1 How does eBay Search Engine Work? 2 eBay SEO Tips To Drive More Sales . Comprehensive SEO Toolkit: Our SEO suite stretches its wings further than the domain of just keywords and research. 6. 8K Reads. How to increase eBay sales using eBay SEO How you can find and use the best possible eBay search engine keywords Think about it: less than a decade ago, SEO was a term that wasn’t commonplace. eBay SEO Rule 1: Keywords! SEO revolves around keywords. The eBay algorithm factors in various items for ranking such as the eBay listing title, the correct category of product, and focus keyword, among other things. eBay SEO, or eBay search engine optimization, is improving eBay listings so that they appear higher in search results on eBay. eBay sales fees take $0. Some benefits of using AI tools for SEO include: Enhancing keyword research and content optimization. Search engine optimization (SEO) is key for driving greater visibility for your listings and store. Here’s what I found that demonstrates how effective a ChatGPT marketing strategy can be for your website’s SEO. In a few words, here’s a quick recap on how to boost your eBay listings: Optimize for keywords. Title Builder Free To Use. Tip 2. My secret eBay SEO Tips are revealed! This is how you should optimize your eBay titles that sell!🔥𝗝𝗼𝗶𝗻 KalDrop 𝗛𝗘𝗥𝗘 ️. Manipulating search results to gain unfair visibility of a listing is not allowed. Dave has developed a methodology that embraces traditional search as well as technical SEO specific to eBay. In some cases, the ratings from eBay customers can play a factor, too. Set up eBay by defining geographical and language preferences. This tool utilizes strategies such as stock, images, product descriptions, titles, and customer success to earn more significant sales revenue. 35%. Provides a forensic analysis of your product markets, your eBay store strengths and weaknesses, actionable tips to improve your eBay SEO, and a discussion of eBay SEO as a practice. eBay is a more open community, while Amazon makes it more difficult for retailers to be allowed to sell. Keyword stuffing — using an excessive amount of keywords — is. 1. SEO stands for search engine optimization, the process by which marketers attempt to get more visibility for their website in search engine results pages on Google, Bing, Yahoo, DuckDuckGo, and. Use high-quality photos. eBay SEO starts with two tasks: Write a description of 600-700 words. eBay SEO Tools. Research market trends based on real data from millions of eBay transactions to effectively strategize. As an eBay seller, you want your products to be seen by as many potential customers as possible. This SEO Etsy tool has an easy-to-navigate interface that aids in improving rankings and allures more consumers to purchase your goods or services. Avoid repeating the same keyword. Screenshot of eBay’s item specifics tool, provided in a Download / Upload file. You have so much real estate here to utilize SEO in your custom store pages. 4 million per month. eBay constantly changes their SEO or “Best Match” algorithm At the end of 2015, eBay began to roll out the new ‘Seller Hub’. Get granular data that will improve your bottom line. Keyword Research. eBay’s own SEO tools. Terapeak uses recent eBay supply, demand, and pricing data to help you determine what to sell, when to sell it, and at what price. Access the best keyword data for your listings Discover the best keywords for your product titles. Utilize eBay SEO Tools. SEO in eBay vs Shopify. Try eBay Title Optimizer! Describe your item in 2-4 keywords. 0 and the Payday Loan 2. Ecommerce. 1. Pros: eRank is a great option for beginners looking for an Etsy SEO tool that is easy to use. eBay requires all sellers to include at least one photo in each listing. As you might expect, they found that more popular keywords in titles equals more sales (up to a certain point): For example, "Visit my Store" or "See other items" are more effective than "Click here. Promoted Listings, eBay’s only search engine marketing (SEM) product, is an important component of an overall eBay SEO campaign. In tests, adding a subtitle to an existing listing showed an increase in page views of 26%, according to an eBay study back in 2012.